Wine Label Design

Knowledgeable guide in designing your wine bottle labels

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    5 Best Elements to Design Wine Bottle Label Stickers

    If you produce wine on your own, you must make sure that your bottles are competitive.

    A quality wine label is essential whether you are bottling wine made from your own vineyard, distributing bottles as favors, or promoting a private label wine under your own brand. This article might help you out!

    Keep reading to find out more information about creating the ideal wine label for your company and exactly how to make sure your customers are excited about it.

    1. Important Factors

    wine label elements

    Ensuring the label meets the requirements of the TTB, or Alcohol and Tobacco Tax and Trade Bureau, is the most crucial phase in wine label design.

    In order to comprehend what is in the bottle, it is crucial to understand the details and content on wine labels.

    The information that has to be on your wine label is listed below.

    • Brand Name/Logo
    • Alcohol Percentage
    • Bottle Name & Address
    • Health Warning Statement
    • Net Contents
    • Ingredient Declaration
    • Sulfite Declaration
    • Variety of Grape
    • Vintage Date
    • Appellation of Origin

    2. Color Scheme

    Think about both the container and the sort of wine you are labeling. Choosing colors for attraction is very important for branding and for expanding your business.

    Making sure your label will stand out on the wine bottle it will be sold in is the beginning phase of selecting a color scheme.

    Whites are produced in transparent or pale green bottles, whereas color reds are presented in dark green bottles.

    Popular color schemes for reds include dark, deep hues that create a melancholy effect or a white wine label with rich ink colors.

    Similar to the darker variants, the lighter ones have labels that are more vibrant and use cool hues like green and blue, but they also include details in warm colors like yellow and orange, as well as melancholy black, to give the design depth and intrigue.

    Wine label colors

    Matching with the color of the wine or bottle is another effective way to make an impression.

    Bright yellow wine label

                            Bright Yellow Wine Label

    As an illustration, the bold and unconventional choice of this brilliant yellow label for red wine.

    3. Typography

    Your custom wine label’s font selection is just as important as the information printed on it in terms of significance.

    A label’s whole aesthetic may be made or broken by unattractive typography.

    Pick one to three distinct fonts to use in the label’s design after you’re finished.

    typography of wine label

    The bolder fonts and designs used by traditional wineries express their heritage and originality.

    If you use a red label with a dark background, make sure your typeface is powerful enough to add emphasis to your layout.

    4. Artwork Style

    Elegant, bold and modern, minimalist, or vintage tend to be the two categories in which the most common artwork is used in designing artwork graphics.

    Choose one depending on the characteristics of your wine, your brand, and your target market.

    Whatever design you decide to choose, your label requires attention-grabbing graphics to grab people’s attention.

    A little figure or logo may be shown in a minimalist style with a lot of white space surrounding it. See the sample below.

    minimalist wine label design

                Minimalist Wine Bottle Label Design

    Customers may tell if a wine is right for them based on the label’s design, and you can stand out from the crowd and be recognized by using memorable artwork.

    5. Selecting the Right Label Material

    Furthermore, you have already decided what will appear on the label. The label material’s own quality and texture must now be the next to be considered.

    For wines that will be chilled-served or kept refrigerated, waterproof materials like plastic or vinyl are the best options.

    These materials are incredibly versatile and keep labels appearing perfect in any circumstance.

    If you prefer a transparent label to allow the wine to be more expressive or if you want to take it a step further, you can select a metallic label. Both of these materials can make even the most straightforward designs look more sophisticated.

    clear wine bottle label

                                         Clear Wine Bottle Label

    Unlaminated paper labels, such as coated and textured paper, can enhance the beauty of your packaging as a whole.

    Although the label won’t fall off and the inks won’t fade, unlaminated papers are water-resistant but not completely waterproof.

    Unlaminated paper material is a great option for wine labels when it comes to wines that are meant to be served at room temperature.

    Textured paper wine label

                       Textured Paper Wine Label

    To ensure that your bottles are connected to one another throughout the market, it is essential to establish consistency in your branding all over your products.

    Even though these elements give your brand an indisputable impression of luxury, they also come with limitations and manufacturing restrictions as well as a visible budget.

    Remember that in order to keep prices cheap, wine labels typically need to be produced in larger quantities.

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